Project
Implementation and Evaluation of a FASD Awareness Campaign in Saskatchewan
Principal Investigator(s): Barbara Schindelka, FASD Program Coordinator, phone: 306-655-2459, email: bschindellka@preventioninstitute.sk.ca; www.preventioninstitute.sk.ca
Contact: Lois Crossman, FASD Program Coordinator, phone: 306-655-2459, email: lcrossman@preventioninstitute.sk.ca
Location: Saskatoon, SK (provincial campaign)
Start/End Date: April 2005 - August 200t
Brief Description: The Saskatchewan Prevention Institute, in partnership with Saskatchewan Government, will develop, implement and evaluate a new FASD awareness media campaign aimed at increasing public awareness and knowledge of the risks of drinking alcohol during pregnancy and each individual's role in prevention of FASD. The evaluation plan will include province-wide telephone pre and post-campaign surveys and discussion sessions with representative groups. The new FASD campaign plan is based on Social Marketing theory and best practices.
Population Served: urban, suburban, rural, and remote
Publications: Prevention Institute co-authored with Habbick, Nanson, Snyder, Casey, Fetal Alcohol Syndrome in Saskatchewan: Unchanged Incidence in a 20-year Period Canadian Journal of Public Health Volume 876, No 3, 1996.
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